LiveWire Research

Services

At the end of the day, LiveWire's goal is to help capture the insights you need to make important business decisions. For new business meetings or client initiated research we can work with you to outline your research objectives, develop and analyze your survey, or simply field a study that is "ready to go." We will carry out your plan using the most appropriate methodology and online application.

We offer:
Online surveys
Moderated, online chats
Bulletin boards
Traditional focus groups
Strategic consultation

Click on any of the above for more information

Online Surveys
Online surveys can be the most efficient way to access consumers instantly. They also open the door to geographic dispersion, larger sample sizes and considerable cost savings.

Online surveys can be as simple or complex as you need them to be, and no survey is too short. Even one burning question can be fielded.

Online Surveys - Question Types

Closed-ended (multiple choice) questions
Questions are programmed to get the kind of response you need: Select one, Select all that apply, Select (a number you specify)
Open-ended (text responses)
These responses help dimensionalize your findings. It allows respondents to explain their rationale about a question. It adds personality, emotion and detail to your data.
Rankings
Allows your choices to be compared to one another in relative terms. You can visualize your data from most to least.
Grids and Tables
A variety of looks and designs are available to make your survey questions easy to navigate, appealing to the eye and comfortable for the respondent.
Validation
Responses to questions are required, making it impossible to collect data from respondents that have abandoned the survey before completion or skipped through pages along the way to the end.
Skip Logic
Allows questions to be tailored in a logical manner from one question to another.
Text Piping
Responses from one question can be used to help frame questions later in the survey.

Moderated Online Chats
Sometimes it's desirable to be a part of the dynamic that brings many people together and see how a "conversation" unfolds. Online chat rooms are a perfect way to get national demographics in a single place at a designated time.

Bulletin Boards
Somewhat similar to online chatting, online bulletin boards allow respondents to visit an online chat room over a period of two or three days to answer questions. Over the course of the chat, an online moderator posts his/her own comments/questions to probe respondents. Each participant is able see the responses from other people on the board, and can comment on what is written. This banter not only adds to the amount of information, but also provides greater depth.

Traditional Focus Groups
Sometimes you just want to sit in a room with your target audience and hear what they have to say. With panel representation in all 50 states, let us know where you want to sit down, and we can get you the people to participate in your discussion.

Strategic Consultation
Each research project has a discreet beginning (developing goals and objectives and writing the survey questions), middle (securing your custom panel and fielding the survey) and end (topline summaries, in-depth analyses or presentation-ready reports). Throughout each stage, LiveWire is available to help you as much or as little as you like.


	Services At the end of the day, LiveWire's goal is to help capture the insights you need to make important business decisions. For new business meetings or client initiated research we can work with you to outline your research objectives, develop and analyze your survey, or simply field a study that is "ready to go." We will carry out your plan using the most appropriate methodology and online application. We offer: Online surveys Moderated, online chats Bulletin boards Traditional focus groups Strategic consultation Click on any of the above for more information Online Surveys Online surveys can be the most efficient way to access consumers instantly. They also open the door to geographic dispersion, larger sample sizes and considerable cost savings. Online surveys can be as simple or complex as you need them to be, and no survey is too short. Even one burning question can be fielded. Online Surveys - Question Types Closed-ended (multiple choice) questions Questions are programmed to get the kind of response you need: Select one, Select all that apply, Select (a number you specify) Open-ended (text responses) These responses help dimensionalize your findings. It allows respondents to explain their rationale about a question. It adds personality, emotion and detail to your data. Rankings Allows your choices to be compared to one another in relative terms. You can visualize your data from most to least. Grids and Tables A variety of looks and designs are available to make your survey questions easy to navigate, appealing to the eye and comfortable for the respondent. Validation Responses to questions are required, making it impossible to collect data from respondents that have abandoned the survey before completion or skipped through pages along the way to the end. Skip Logic Allows questions to be tailored in a logical manner from one question to another. Text Piping Responses from one question can be used to help frame questions later in the survey. Moderated Online Chats Sometimes it's desirable to be a part of the dynamic that brings many people together and see how a "conversation" unfolds. Online chat rooms are a perfect way to get national demographics in a single place at a designated time. Bulletin Boards Somewhat similar to online chatting, online bulletin boards allow respondents to visit an online chat room over a period of two or three days to answer questions. Over the course of the chat, an online moderator posts his/her own comments/questions to probe respondents. Each participant is able see the responses from other people on the board, and can comment on what is written. This banter not only adds to the amount of information, but also provides greater depth. Traditional Focus Groups Sometimes you just want to sit in a room with your target audience and hear what they have to say. With panel representation in all 50 states, let us know where you want to sit down, and we can get you the people to participate in your discussion. Strategic Consultation Each research project has a discreet beginning (developing goals and objectives and writing the survey questions), middle (securing your custom panel and fielding the survey) and end (topline summaries, in-depth analyses or presentation-ready reports). Throughout each stage, LiveWire is available to help you as much or as little as you like.