Privacy Policy

LiveWire is an online market research company that gives people opportunities to express their opinions and views on a wide range of issues, products and trends. We conduct surveys via the LiveWire website on behalf of our clients and our own publications.

Requests for home address, email address, phone number, or any other personal information are for payment verification purposes, or so that we may contact you about opportunities to share your opinions via LiveWire surveys. We use your email address to send you invitations to participate in our projects. We use your home address to mail payments and products or materials for your review, when necessary for participation in projects.

In conducting surveys themselves, we will request your opinions about products, services and topical issues and ideas, as relevant to the particular survey being conducted. Our surveys may request additional information about you, such as demographic (e.g., age, race, income) and behavioral (e.g., hobbies, likes, dislikes, leisure activities) information that we, or our clients believe relevant to the particular survey results. This information is not tracked personally, but used for purposes of segmentation. Personal information that was provided on the entry questionnaire to join our panel may be associated with your survey responses.

We only collect information via the LiveWire website that is given voluntarily in response to questionnaires. We do not employ cookies or other devices that collect or track user information without their knowledge. Your privacy is respected and we employ commercially reasonable measures to ensure that your personal information is protected from inappropriate or unauthorized disclosure or use. Neither your identity, nor identifying responses is disclosed by us without your consent or otherwise as described in this Privacy Policy. Personal information, such as your street or email address is never sold by us to third parties. We may, however, share your personally identifiable information with third parties that provide services to our site if it is necessary to the provision of those services. In addition, we may use or disclose to third parties personally identifiable information regarding users who are suspected of having used this website for any illegal, or otherwise as we believe necessary to the protection of our or third parties property or safety.

We use the information on your entry questionnaire and other surveys to assess demographic trends and background information. It is also used to determine which opportunities you qualify for, and can be invited to participate in.

When you complete a survey, LiveWire uses your responses and other participants' responses to inform clients about people's opinions about their products or services. The registration information you fill out provides an overall picture of the kinds of people who participate in the surveys: men vs. women, average level of education, geography, etc.

Your research responses may be used by LiveWire and disclosed in aggregated research reporting to our clients. In addition, individual responses may be disclosed in reports to clients and in publicly available LiveWire publications. Such disclosures may be identified by your first name, age and or geographic information (at a level not more specific than city/state of residence).

LiveWire conducts research for a wide variety of clients and asks your opinions and views on a broad range of issues, products, and trends. Our client roster includes businesses in the fields of Aerospace/Airplanes, Airlines, Air Conditioning/Heating, Alcoholic Beverages, Apparel/ Accessories, Appliances, Automotive Vehicles/Accessories, Automotive Aftermarket (tires, batteries, etc), Automotive Rental, Associations, Baby Food/Care, Beverages (non-alcoholic), Building Materials/Equipment, Cameras/Photographic/Film, Chemicals, Computers/Hardware, Computer Software, Confectionery, Cosmetics/Beauty Aids, Cruise Lines, Credit Cards, Electronics (Consumer), Entertainment/Amusements, Financial Services, Food - Main Meal, Food - Soups /Sauces, Food - Snacks, Food - Breakfast Foods, Food - Meats, Food - Dairy, Food - Diet, Gaming, Government, Hair Care, Health/Exercise/Diet, Home Furnishings, Hotels/Accommodation, Household Products (cleansers, polishes), Industrial, Insurance, Internet/Web/E-commerce, Jewelry/Watches, Mail Order Catalogues, Music (tapes CD's), Office Equipment, Optical (glasses, contacts), Paper Products/Paints, Pet (food, care), Petroleum (fuels, oils), Pharmaceuticals - prescription, Pharmaceuticals - OTC, Professional Services (consulting, accounting), Publishing, Real Estate, Retail, Restaurants - Fast Foods, Restaurants - Other, Schools, Sporting Goods, Telecommunications, Textiles, Toiletries/Personal Hygiene, Toys, Games, Travel/Tourism, Transportation, Utilities. We also conduct general research where you can be asked about trends, pop culture, hobbies, shopping habits, vacations, retail purchases, how you spend your time, web surfing habits and societal issues. Invitations to participate in our surveys will fall within the categories outlined herein.

By becoming a member of the panel and participating in LiveWire studies, you are consenting to LiveWire's collection, disclosure and use of the information you provide consistent with this Privacy Policy. In addition, you are granting, and represent that you have the right to grant LiveWire all rights and privileges to use the information you provide, in any media now or hereafter, and for all or any purposes, consistent with the disclosures outlined above. As such, all responses to surveys are the property of LiveWire and, subject to our compliance with this Privacy Policy, may be reported and/or published without additional consent by the participant or respondent. Fees and incentives, if any, paid to participants/respondents constitute full remuneration for each project and no additional payments are required on the part of LiveWire to reproduce or publish results of surveys.

A social security number will be required for payment. There is no personal tax implication for any respondent to participate in our studies. The number is needed solely for the corporate tax purposes of LiveWire and your information will never be provided or sold to a third party.

If we decide to change this Privacy Policy, we will correct this Privacy Policy to reflect those changes so you are always aware of what information we collect, how we use it and under what circumstances we disclose it.

Our website may include advertising and links to other websites. This Privacy Policy only addresses the use and disclosure of information collected by us from our website, and LiveWire is not responsible for the Privacy Policies or use of information collected by these third parties.

You may request removal from our projects, or the panel, at any time by sending an email to LiveWire at: livewire@livewireresearch.com. In addition, if you have any questions about this privacy statement, the practices of this site, or your dealings with this site, you can contact us:

Via Email: info@livewireresearch.com
Via Phone: (212) 415-2172
Via Mail: LiveWire, 437 Madison Avenue, New York, NY 10022

Additional Provisions Applicable to the Collection of Information from Children - The provisions of this section are applicable only to information collected from children under the age of 13:

The privacy of children is of particular importance to us. We will not permit children under the age of 13 to register with us, or participate in our surveys, without prior parental consent.

When a child under the age of 13 seeks to register with LiveWire, we will request the name of the child's parent or legal guardian, as well as email and postal addresses. Only the parent/guardian can register to join the LiveWire panel on behalf of his/her household. Once the entry questionnaire is completed and received by us, we will send a letter to the parent/guardian, requesting consent for the child to participate in our projects. Registration will not be activated and we will not invite any child under 13 to participate in any survey until we have received back a signed, written consent. Your consent will permit the collection, use and disclosure of information provided by your child. If you prefer, you have the option of consenting to our collection and use of your children's personal information, without also consenting to our disclosure of such information to third parties. Understand, however, that if you give such limited consent, that: (1) Your child's information will still be reflected in aggregate, anonymous statistics reported to third parties; and (2) There may be projects in which children for whom limited consent has been given may not participate.

As the parent/guardian of your child under the age of 13, you are free at any time to request that your child not be invited to participate in LiveWire projects. This can be done by emailing us the specific instruction.